When you see a window of opportunity, jump through it. At least that’s what we did at Intimate Earth when HBO’s Set Designer for their hit show “Insecure” reached out to us about featuring our products on an upcoming episode.
Created by the brilliantly talented director/actress Issa Rae, Insecure is a comedy-drama that follows the lives of two best friends who constantly find themselves in complex and awkward circumstances. We are proud to be a part of a series that hilariously exudes authenticity and L.A. charm.
As excited as we were, it was only natural to feel like this was all too good to be true. After all, it’s not everyday that a boutique brand gets contacted by HBO asking if they could incorporate our products in an episode of one of their shows. Let alone a show that happens to be a personal favorite of mine. Once I saw the words “HBO INSECURE”, I immediately thought, “We have to jump on this!”
We were also asked if a representative of Intimate Earth could also be in the scenes. As a HUGE fan of the show, I just knew it had to be me!
Let The Fun Begin!
Shoot day finally arrived. With only a couple of hours of sleep, my excitement was enough to keep me energized throughout the day from the hours of 7am to 8pm. Even though I was going to be on set as an extra, I knew that I was also there for work. This included making sure the Intimate Earth products were set up properly, and of course, in full view of the cameras! I was simply in the best of both worlds in the sense that I was there as a representative for Intimate Earth, and also as an extra for HBO. Without giving too many details (no spoilers allowed here!), I will say that the set looked amazing, and it greatly surpassed my expectations. At one point, I was escorted back on set for the private rehearsal, and one of the main actresses (Yvonne Orji who plays Molly) even approached me asking about our unique products! While it was a brief interaction, it was one that I’ll never forget.
Given that I was a rep for Intimate Earth, acting as one was far from difficult. In between takes, it was interesting to observe the curious onlookers that checked out our products. People kept approaching me, asking me more about the company, and saying how lucky we are to have a spot on the show. Speaking of lucky, I was told several times that our products were “in the hot zone” for filming! Finally, shooting wrapped up, and it was time to go. I was exhausted and happy!
An Eye-Opening Experience
Being on the “Insecure” set was such an intriguing and learning experience as I got to see more of what happens behind the scenes. It was also really interesting to see how they incorporated our products in this episode. We like to think of it as the icing on the cake! I discovered that every single person involved with this production was important, including an extra like myself who signed on at the last crucial minute. For now, we are waiting with bated breath for the second season to premiere, which is set to air on July 23rd this year, with the episode we are in about 4 weeks after that.
As you know as soon as an adult product (think “The Rabbit” in “Sex and the City”) is featured on a hit show (or really any show for that matter), people go to stores asking for the product! We are excited as this is going to increase ongoing sales for retailers as this series will also be bought up by syndication companies like NETFLIX, AMAZON PRIME, ETC.
In the meantime, enjoy the official season 2 teaser video below. We are hella excited!
For more information on Intimate Earth’s unique boutique line, go to our website: www.intimate-earth.com